<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>InFocus Intel news</title><link>https://infocusintel.com/news</link>
<description>How businesses buy, and where new customers are appearing.</description><language>en</language><item><title>New: the AI Answer Check. Does ChatGPT name your company when buyers ask?</title><link>https://infocusintel.com/news/ai-answer-check-launch</link><guid>https://infocusintel.com/news/ai-answer-check-launch</guid>
<pubDate>Sun, 01 Nov 2026 08:00:00 +0200</pubDate><description>We now test, every month, whether the AI tools your buyers use actually recommend you, and what they say when they do.</description></item><item><title>83% of B2B buyers shortlist three suppliers or fewer</title><link>https://infocusintel.com/news/trustradius-buyers-shortlist-three</link><guid>https://infocusintel.com/news/trustradius-buyers-shortlist-three</guid>
<pubDate>Wed, 15 Jul 2026 08:00:00 +0200</pubDate><description>TrustRadius 2026: 63% used AI in their purchase. If you aren&#x27;t on the short list early, you aren&#x27;t on it.</description></item><item><title>68% of Google searches now end without a single click</title><link>https://infocusintel.com/news/zero-click-searches-68-percent</link><guid>https://infocusintel.com/news/zero-click-searches-68-percent</guid>
<pubDate>Thu, 11 Jun 2026 08:00:00 +0200</pubDate><description>SparkToro&#x27;s clickstream data for early 2026: two in three US searches never leave Google.</description></item><item><title>Gartner: 69% of B2B buyers check what AI told them with a salesperson</title><link>https://infocusintel.com/news/gartner-buyers-validate-ai-with-sellers</link><guid>https://infocusintel.com/news/gartner-buyers-validate-ai-with-sellers</guid>
<pubDate>Tue, 26 May 2026 08:00:00 +0200</pubDate><description>AI is doing the research. People still close the deal. The seller who calls first, with the facts right, wins.</description></item><item><title>South Africa&#x27;s R1 trillion infrastructure push: who it creates customers for</title><link>https://infocusintel.com/news/south-africa-r1-trillion-infrastructure</link><guid>https://infocusintel.com/news/south-africa-r1-trillion-infrastructure</guid>
<pubDate>Wed, 25 Feb 2026 08:00:00 +0200</pubDate><description>Budget 2026 put more than R1 trillion of public infrastructure on the table. Each contract awarded is a list of suppliers about to be needed.</description></item><item><title>Ranking first on Google now earns about half the clicks it did</title><link>https://infocusintel.com/news/ai-overviews-cut-clicks-58-percent</link><guid>https://infocusintel.com/news/ai-overviews-cut-clicks-58-percent</guid>
<pubDate>Wed, 04 Feb 2026 08:00:00 +0200</pubDate><description>Ahrefs studied 300,000 keywords. Where Google shows an AI summary, the top result&#x27;s click-through rate fell 58%.</description></item><item><title>Forrester: 22 people now influence a typical B2B purchase</title><link>https://infocusintel.com/news/forrester-buying-groups-2026</link><guid>https://infocusintel.com/news/forrester-buying-groups-2026</guid>
<pubDate>Thu, 22 Jan 2026 08:00:00 +0200</pubDate><description>On average, 13 internal stakeholders and nine outsiders shape each decision. One contact per account is no longer enough.</description></item></channel></rss>