About us

Two decades of data work. Now run at AI speed.

InFocus has worked in data, technology and consulting since 2004. InFocus Intel is what that experience looks like when an AI Swarm does the research and people make the calls.

2004InFocus is founded in South Africa: data, technology and consulting for businesses.
2004 – 2025Two decades of data, technology and consulting work for clients.
2026InFocus Intel launches the Prospect Desk: a live, daily list of companies ready to buy, built by an AI Swarm.
November 2026The AI Answer Check: a monthly test of whether AI tools recommend our clients.
NextClients in South Africa first, and the same service for B2B sellers anywhere in the world.

Who runs it

Michael Smorenburg, founder, has more than forty years in business as an entrepreneur, founder and author. He started InFocus in 2004.

How we work

AI does the reading, checking and drafting, at a scale no research team can match. People set the rules, check the output and own the client relationship. Every number we report points to a record you can open and check.

Where we work

Based in South Africa. Working for clients anywhere: our research covers any market where companies publish tenders, projects, hiring and news online. Prices are quoted in US dollars with rand alongside.

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