How buying is changing, and what to do about it.
One item a week on how businesses find, check and choose suppliers, and where new customers are appearing. Every figure links to its source.
New: the AI Answer Check. Does ChatGPT name your company when buyers ask?
We now test, every month, whether the AI tools your buyers use actually recommend you, and what they say when they do.
83% of B2B buyers shortlist three suppliers or fewer
TrustRadius 2026: 63% used AI in their purchase. If you aren't on the short list early, you aren't on it.
68% of Google searches now end without a single click
SparkToro's clickstream data for early 2026: two in three US searches never leave Google.
Gartner: 69% of B2B buyers check what AI told them with a salesperson
AI is doing the research. People still close the deal. The seller who calls first, with the facts right, wins.
South Africa's R1 trillion infrastructure push: who it creates customers for
Budget 2026 put more than R1 trillion of public infrastructure on the table. Each contract awarded is a list of suppliers about to be needed.
Ranking first on Google now earns about half the clicks it did
Ahrefs studied 300,000 keywords. Where Google shows an AI summary, the top result's click-through rate fell 58%.
Forrester: 22 people now influence a typical B2B purchase
On average, 13 internal stakeholders and nine outsiders shape each decision. One contact per account is no longer enough.
See your market on one page. Free.
Tell us what you sell and where. Within days you get a one-page Market Brief: the companies buying now, who decides, why now, and how AI tools describe your company.
